Project
Quranly: Ramadan
Client
Services
Operations | Fundraising | Email Marketing | Influencer Management
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The Challenges
Taking Quranly from organic momentum to full-month Ramadan coverage
Quranly’s Ramadan Challenge already had the kind of idea people could believe in: read the full Quran during Ramadan with structure, momentum and support. But it had never been backed by a proper influencer campaign. The opportunity was huge, but the risk was just as real. In the Muslim community, people can tell when faith is being used as a script. Quranly needed creators who could share their own journey honestly, across the full month, without making the campaign feel transactional.
our approach
Give creators the frame, then let the truth come through
We started with the audience, not a creator list. The campaign was built around four key moves: audience segmentation, values-led creator selection, tailored briefing, and real-time campaign management. Every creator was chosen for Islamic values alignment, community trust, content quality and genuine engagement. Then each one received a brief that gave structure without killing their voice. The direction was simple: show your own Quranly Ramadan Challenge journey. Not a script. Not a hard sell. A real Muslim sharing how they were using Quranly during the most meaningful month of the year.
the result
50+ creators sharing Quranly across the full month of Ramadan
The campaign turned Quranly’s Ramadan Challenge into a month-long creator-led presence across the Muslim digital space. More than 50 creators posted across Instagram, TikTok and YouTube, with content timed around the rhythm of Ramadan: early seeding, mid-month momentum and a final-ten-nights peak. The result was not a single launch-day push. It was sustained community visibility, built through creators sharing their own Quranly journey in a way that felt personal, trusted and spiritually aligned.
50+
Creators activated
30
Days of coverage
10M+
Views
