Project
The Purple Quran
Client
Services
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The Challenges
Launching a brand new translation in an already crowded market
The Purple Quran team had created a meaningful new English translation, but the commercial infrastructure behind the launch still needed to be built. From fulfilment systems and email marketing to creator partnerships and sales sequencing, every part of the operation had to perform simultaneously during Ramadan.
our approach
Building a complete Ramadan go-to-market system
We approached Purple Quran as a full product launch, not a single campaign. The strategy combined sales architecture, Shopify fulfilment, Ramadan email sequencing, and a 15 creator influencer rollout designed to sustain momentum throughout the month.
the result
6,000 copies sold during Ramadan
Build Better helped transform the Purple Quran launch into a fully operational commercial campaign, managing strategy, fulfilment, creator marketing, and customer communications throughout the Ramadan launch period.
6,000
Copies Sold
15
Creators Activated
16.87%
Increased Conversion Rate
