Project

Nusuk

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Client

Services

Influencer Management | Campaign Execution | Performance Tracking |Creator Strategy

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The Challenges

Racing towards 100M for the official Nusuk App

Nusuk, the official platform of Saudi Arabia’s Ministry of Hajj & Umrah, needed app downloads across multiple Muslim markets. The challenge was turning pilgrimage intent into action through trusted creators across countries, cultures, and languages.

our approach

A global Ramadan creator campaign built for activation

Build Better managed the campaign end-to-end during Ramadan, sourcing 17 creators across 7 countries, handling negotiations, briefs, content approvals, scheduling, and performance tracking across Instagram, TikTok, and YouTube in 3 languages.

the result

High-intent traffic converted into app growth

By combining trusted Muslim voices with Ramadan timing, Nusuk generated thousands of clicks and over a thousand app downloads through authentic creator-led content across multiple communities.