Project
Little Pilgrims
Client
Services
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The Challenges
Selling a product Muslim parents had never searched for before
Little Pilgrims wasn’t launching into an existing category. There was no search demand, no competitor benchmark, no ready-made audience waiting to compare options. The product had to explain itself, earn trust, and create desire all at the same time. For Muslim parents, this was not just another children’s toy. It had to feel safe, meaningful, Islamic, and worth bringing into the home.
our approach
Build trust first, then turn curiosity into sell-through
Instead of shouting “new product”, we built the reason to care. We warmed the audience before launch, used email to turn interest into intent, and used paid creative to show the product in the only way that mattered — through the child’s experience. The whole launch was built around one idea: if parents could feel the joy and trust the purpose, the product would move.
the result
A first-to-market product launch with 3,000+ units sold
In two months, Little Pilgrims sold around 3,000 units of a product the market had never seen before. The launch did more than move stock. It built a new category, created demand from scratch, and positioned Little Pilgrims as a first mover in the UK Muslim children’s Islamic audio space. Sales strategy, email, and paid ads worked together as one system — and that is what turned a new idea into a sell-through launch.
5K
Units sold
60 Days
Sell Out Campaign
60%
Increase in Sales
